Keywords to target
When searching on Google, you’ll notice that you don’t have to be exact with the keywords that you use. This is because Google uses close matching and related keywords to provide results.
For example, a screwdriver might give you a result from a toolshop, or it might provide results from a company selling cocktails.
The way it does this is to look at the context of the search and the documents the keywords are found in.
We can use this knowledge to make our articles more contextually accurate by not only using the keywords we want to rank for, but also ones that are related to them.
The following is a list of keywords with a PDF document you can download containing a list of phrases related to that keyword. You should use some of these phrases when writing your content, however only if it is natural and doesn’t look our of context. The idea is that it helps both the reader and Google understand the content.
Also, only use these extra phrases two or three times in any one article.
Sometimes the phrases are questions or longer titles, and in these cases you should consider writing content that targets these specifically.
How to use the documents
Each document has a list of keywords with headings across the top like this:
Trend: The yearly trend showing the amount of times it’s searched for each month of the year (each bar represents a month).
Volume: The average number of times a phrase is searched for each month.
CPC: How much it would cost per click to pay for this in Ads
Competition: How difficult it is to rank against your competition
LSV: The value of the keyword to your article. The higher the number, the more priority should be given to using it. However, don’t overuse it. Use the documents as a guide, you don’t need to go overboard and use all of the keywords.