In this course, we’re going to cover the fundamentals of search with a view to understanding how it works and how it can be used to boost the visibility of your company.

At this stage, it doesn’t matter whether your sell products online, are just looking for leads or need more brand exposure, this part of the course is the same for all scenarios. Here, we are just trying to embed an awareness of how important search engine optimisation is and how it can be of benefit to all companies.

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